Over the years, above-ground swimming pools have become popular following reduced and easy maintenance as compared to the in-ground pools. Many brands are supplying the market with above ground pools; however, Coleman and Intex pools have become everyone’s choice due to their better quality and reduced prices.

Coleman’s Pool and Intex Pool Comparison.

While deciding on what above ground pool to buy, you need succinct information on the best pool to purchase, thus, it is prudent to explore Coleman vs. Intex above ground pools.

Comparison of the Company’s Portfolios

You may be asking, who makes Coleman pools? Coleman is a famous pool company located in the United States (U.S), with a strong reputation in providing quality recreational facilities. Besides, providing campaign gears, Coleman is well known for manufacturing above ground pools.

Coleman above ground pool is of premium quality for your summers and springs. Moreover, the company’s products embody unique designs that are sturdy build to offer comfort at a reasonable price.  

On the other hand is Intex, which is among the leading companies in the United States (U.S) in producing recreational facilities, has maintained a large customer base following its illustrious designs of above ground pools. Moreover, the company produces airbeds, spas, and furniture.  

The outstanding feature of Intex is the large number of products produced by the company. Likewise, the company offers quality products at a much competitive price. Hence, giving customers a wide range of items to purchase.

Ease of Installation.

There is a very minimal difference between setting up Coleman and Intex. The process is seamless, with no involvement of bulky equipment. The pools come with efficient pumps that consume less power. Furthermore, the two companies give you vital accessories for convenient setup. For instance, the two pools come with a DVD guide that makes the whole setup process a breeze. Nevertheless, Intex’s pool stands out to be the easiest when setting up.

Design and Maintenance.

Despite in-ground pools being elegant, various designs offer elegance and comfort at an affordable price.

Unarguably both Coleman and Intex deliver presented pools. Nevertheless, Coleman pools are the easiest to maintain. You spend less energy on filtering and cleaning the pool.

Remarkably, Intex is not that bad, but you will need some effort to uphold the cleanliness of the pool. However, the Intex pool emerges as the easiest to install when compared to Coleman.

Price.

While determining which pool to buy, the price comes in as a factor to be considered. However, during the comparison of Coleman and Intex pools, the cost is overlooked since the two brands offer relatively the same pricing. Secondly, the brands sell the pools at a very affordable price.

The price for Intex Pools ranges starting at $200 to $500, while Coleman has a range of $350 to $500. These price ranges are in tandem for the ample space and durability depicted by the pools. Notably, you might pay expensively for high-end products from the two brands.

Quality of Steel

You may be asking, what is Intex pool made of. Well, the Intex pool comes in varied forms; there are options whose sidewalls are made of laminated Vinyl material. Besides, there are Metal Frame options whose steel is coated with anti-rust powder for loyal Intex customers. Conversely, Coleman supply customer with pools made of rust-resistant steel.   

Coleman Pools vs. Intex Pools Reviews.

After a succinct comparison of the two pools, it is prudent to analyze different reviews from consumers. The following are summaries of customers’ reviews about the two brands of pools.

Intex 12 feet by 30 inches Metal Frame Pool.

This type of pool embodies super-tough sidewalls that are laminated by PVC. On purchase, the pool has a filter pump beside the ground fault circuit interrupter. This additional feature serves the purpose of shutting down the pump in an event electric currents meet water from the pool.

Additionally, the pool also entails a gird that conveniently drains the pool through a drain plug connected to the garden horse.

The pool marks top-notch innovation that entails a double suction outlet fittings. This feature allows proper circulation of the pool water, thus improving clarity and enhancing the hygiene of the water.

The pool comes with a Krystal clear filter pump that supports 110 to 120 volts. Additionally, you are served with a 12 months warranty. The pool has a holding capacity of 1718 gallons of water.

Coleman Power Steel Frame Pool.

The 22 by 52 inches option allows accommodation of the whole family due to superiority the pool boasts through its steel frames. The steel frames offer a high level of firmness, thus increasing its durability. If you were to set the pool two of you, you are assured of spending less energy.

Likewise, the pool comes with a well-fitting ground cloth that facilitates safeguarding of the lawn while also protecting your pool. On purchase, the pool comes accompanied by a pool cover to prevent debris from falling off to it when not in use.

Many customers find the pool enjoyable since entering and exiting the pool is aided by a ladder. This feature helps the old aged and kids to enjoy using the pool without a fuss.

The pool comes equipped with a 2500 gallon pump that upholds the sparkle of pool water. To ensure that the users enjoy a durable pool, the brand comes with rust-resistant steel frames. Furthermore, the pool encompasses a drainage valve that allows you to control the rate of draining your pool.

Over the years, there has been a growing demand for quality above the ground pools. As a result, Coleman and Intex were formed to supply the market need with quality products. Coleman is well known for its easy to maintain pools when compared to big Intex pools. Users require less effort to clean and maintain the Coleman pool. Contrary, Intex above ground pool has well-laid step by step instructions to guide new users on how to best and safely install the pool.

Price-wise, Intex is the most affordable for the basic packages. This makes the pool model common among middle-income families. Consequently, Coleman is affordable but not as Intex. Mostly the pool is preferred by new families that would like to see it survive to serve their children too.  

Intex offers an extensive range of pools and related products, making it most preferred. If you are looking for a good above the ground pool, Intex will have all the options that do not only match your financial capabilities but also match your quality, capacity, and design.

Notably, if you are looking for a more durable above the ground swimming pool, you are welcomed to explore various options laid by Coleman. Coleman offers pools with rust-resistant steel walls.

The Impact of Advertising on Consumer Behavior

Mukada Wambani

2020

Table of Contents

The Impact of Advertising on Consumer Behavior: A Case Study of Apple Inc. 3

Abstract. 3

Chapter 1: Introduction. 5

Research Question. 7

Rationale for the Study. 8

Advertising and Consumer Behavior. 8

Dissertation Scope. 9

Summary. 11

Chapter 2: Literature Review Design and Methodology. 11

Inclusion and Exclusion Criteria. 12

Definitions and Types of Advertising. 13

Traditional Advertising. 15

Modern Advertising: 17

Advantages. 17

Disadvantages. 18

Defining Consumer Behavior & Types of Consumer Behavior. 18

The Impact of Advertising on Consumer Behavior: A Case Study of Apple Inc.

Abstract

The concept of advertising is a fairly new and recently developed field. The modern society is characterized by consumerism and advertising has been criticized to contribute to the consumerism culture. People are solicited and pushed to buy commodities through various marketing avenues and advertising has become central to the business cycle. Since there has been strong criticism against advertising and advertising becoming central to business investment, this work will discuss the impacts of advertising on consumer behavior with focus on Apple Inc.

To understanding how the advertising process impacts consumers there is need to analyze various theoretical concepts. Both qualitative research with the combination of the case study of Apple Inc. are central to the methodology of the study. The consumers of Apple Inc. products are the focus group conducted in regard for the topic. The findings of the study are offered in the empirical findings. Under the chapter, the cross-analysis of different Apple Inc. products chosen for the purpose of answering the research question: the iPhone products and computer Macintosh product line. The differences and similarities between the products are well outlined with regard for theoretical studies. Furthermore, the perception of the consumers to advertising is examined. It is safe to say that advertising is viewed negatively while at the same time it has real impact on the consumer behavior. While the consumers have a certain degree of criticism for the products, the large following and interest in the product speak for the impact that advertising of the products has on the consumers.

Conclusively, it is possible to influence consumers and impact their behavior through advertising as a marketing tool while at the same time addressing ethical concerns held against such marketing activities. The intent of Apple Inc. as a business behind the advertising creates the difference as to whether the company is manipulative or influential to the consumers. Advertising is a key element in Apple’s ability to create a loyal customer base and drive up buzz through word of mouth that in return creates mass appeal for the company’s products.

Chapter 1: Introduction

Apple Inc. has revolutionized the technology industry and cemented its place in the market. The active development of better product has kept the company afloat and a potential market leader through better product development and diversification of services. Apple has always been a master of PR and advertising, thanks to a campaign strategy they’ve used since Steve Jobs’ days. Their iconic 1984 Macintosh commercial directed by Ridley Scott introduced three decades of powerful ads (Smith, 2017). Advertising has been key to the company’s ability to influence huge following and driving up buzz on the new products. Apple advertising techniques which tend to focus on promoting the new and better product has played an essential role in influencing further spread of the company communication by people exposed to the ads. Smith (2017) further adds that, “Apple’s advertising engagement generates word-of-mouth, which builds brand perceptions, and those enhanced brand perceptions build desire for the product.” The company emphasizes creating ads which will create buzz more than ads which directly speak to the brand and attempt to influence the brand perception. It is logical to suggest that the scale reached by the company by the ads which would attempt to influence the perception of the brand could work to the extent that the advert reaches. On the contrary, creating a buzz extends the message and influence beyond the scope reached by the ad directly from the company.

Doren mutes that Apple Inc. devotes the company’s advertising resources to product placement with popular shows and celebrities as opposed to sponsored adverts for their products (Doren, 2020). Product placement is a form of advertising where the branded product is featured in other works such as films or television programs with the intent to promote the commodity. Also known as embedded marketing, such promotion contributes to the overall outcome of the perception of the company products. First, the audience targeted through embedded marketing is bigger than the size of the market targeted in average sponsored ads. Embedded marketing is a nontraditional form of advertising that targets specific markets according to the film or television program where the product is featured. The ability to communicate to the audience in a subtle manner circumvents the notion of commercial skipping and advert blindness. The criticism that advertising has received makes the traditional forms of advertising susceptible to ad blindness and ad skipping. Apple Inc. through placing the company products in movies or films avoids such criticism and impacts the audience in a less explicit advertising campaign. The effectiveness of product placement is in both the potential to communicate to the target audience without skipping the adverts and associating the company products with films or movies which the audience are already attracted to. In so doing, the audience is attracted to the product by virtue that of their favorite show endorsing the commodity.

It is well known that advertising as a process can only be effective when the company actions and budget allocation result in economic value for the company and consumer actions are influenced the advertising strategy. What a company does in advertising can either break or make its customer base and influence the perspective of the consumers towards the company product. As such being the case, the advertising strategy employed by Apple Inc. must be executed in the same line with the previous adverts or in better form to stay in the position the company took in the past few decades. It is possible to carry out a critical analysis of the advertising process and its impacts on the consumers by looking at Apple Inc.’s progress with respect to the company having been successful in building a solid consumer base and almost cultic following, and by understanding the strategies of other companies that have failed in building a consumer following similar to Apple’s.

Analyzing Apple Inc. in terms of the company’s advertising strategy will show important aspects of such strategy and inform the crucial steps that the company must take to remain the tech mogul it has become. Such is the reason between critical reconnoitering the advantages and disadvantages of Apple Inc.’s advertising strategy and its impacts to its global network of consumers.

Research Question

In view of the facts in the previous section, the research searches the impacts of Apple Inc.’s advertising strategy to consumers. More so, the question of how consumers have been influenced or manipulated by the advertising strategy of the company is the overarching perception guiding the study. The research question seeks: “To explicitly question the literature on international impacts of advertising by Apple Inc. to consumers across different economies to identify the lessons for both the company to inform future strategy and other technology companies.”

            The research question highlighted directs attention to several elements: the position of advertising in creating consumption, the development of advertising by Apple Inc. and how well Apple Inc.’s advertising strategy compares to the advertising strategy by competitive brands. The project methodology is tied to the above mentioned elements. It is crucial to indicate that the three elements are in themselves a result of considering Apple Inc.’s advertising strategy, as detailed in the background section of this project above. Therefore, the study is signified by the mentioned aspects in relation to Apple’s advertising strategy.

Rationale for the Study

            The study is needed for several reasons, but mainly because it showcases Apple Inc. from the less explored marketing perspective. While advertising is a common practice around the world, Apple has generated immense benefits from its genius advertising. Criticism against advertising creates obstacles for any company seeking to influence consumers through advertising and analyzing how Apple Inc. has handled the same is important to the research. It is key for the company to circumvent the loopholes created by the challenging and ever changing market and creating a solid customer base through advertising efforts. The success of Apple Inc. and its products can be explained through its advertising strategy and how such has influenced consumers. The study sheds light on the Dos and DON’Ts of advertising as a strategy of influencing customers towards building a loyal consumer network under the charge of Apple Inc.

Advertising and Consumer Behavior

Advertising, as outlined above, has been central to the success of the company and the building of a loyal global customer base. Advertising will continue to influence the company policy in future and a critical analysis of the direction of the company suggests advertising as not only necessary, but vital to the financial success of the company. In the same regard, the examination of the literature on the role of advertising and the specific advertising strategy by various other competitors will focus on the influence of such strategies to the company’s consumer bases as indicated in the scope of the study below.

On finalizing the study, the researcher looks to have explicitly examined the changing technology consumer market. Such is in the hope that the dissertation will provide a scholarly paradigm for the support or criticism of the advertising strategies employed by Apple Inc. Ultimately, the research is supposed to compile comprehensive data and statistics, resources and findings from other scholars which speak to the advertising strategies employed by the company and how the process has influenced consumers. This research should serve as a lens through which to view these strategies. The research is not merely about the scholarly cogitations but at the same time seeks to provide a fused history of Apple Inc.’s advertising strategies history as the company deals with further advancement in the technology industry and attempts to match existing competition and a more diverse technology consumer market structure.

Dissertation Scope

The study attempts to be as comprehensive as possible in covering the topic of advertising with specific focus given to the advertising strategies executed by Apple Inc. The genuine scope of the study goes beyond Apple Inc. as the strategies employed by competitor organizations are also examined. Modestly put, all the arguments, scholarly findings, data and claims that form part of the research will be examined in the context of advertising strategies as an attempt to influence consumer behavior and the success or failure thereof the same strategies. Therefore, Apple Inc.’s reality will be overlaid on the industry wide scope and not contrariwise.

To begin with, the definitions of advertising will be discussed and the principle will be painstakingly reviewed from the economic, consumer impact and strategy-based viewpoint. It is in the hope of the researcher to be exhaustive in evaluating the advertising process from the consumer based, financial, economic, historical and other angles in relation to Apple Inc.’s on going advertising concepts. Such effort will build a base to finding the challenges that Apple Inc. faces in its advertising strategies and the attempt to influence consumers. Also, important take away lessons from Apple Inc.’s case and recommendations for further restructuring of advertising efforts are the goal of such efforts.

Dissertation Objectives

The study seeks to appraise, assess and provide a critique for the literature surrounding advertising as a process that attempts to influence consumer behavior in the technology industry. With such in consideration, the researcher aims to achieve the following:

• To provide reliable literature on the issue of advertising and its impact to consumer behavior with significant percentage of the literature in discussion focusing on Apple Inc.’s advertising strategy and recent developments in the company advertising efforts.
• To define advertising in the context of technology industry, taking into concern the relationship between the definitions to the advertising activities by Apple Inc.
• To outline the different advertising efforts employed by Apple Inc. and the influence of such efforts by the company on consumers and the industry as a whole.
• To assess the accomplishments and catastrophes of various companies in their advertising efforts in the technology industry, and relate the same to the Apple Inc. situation.
• To deliver commendations and propositions for efficacious advertisement with regards to the four objectives highlighted above.

The companies other than Apple Inc. to be studied in the research include: Samsung, Huawei, and Blackberry as the potential competitors in the smartphone industry.

Summary

            This study sheds a strong spotlight on Apple Inc. and the general advertising outlook in the technology and the smartphone industry over the recent past besides examining the future prospects of the industry. Given the grand scale of the advertising effort and strategies employed in the past, Apple Inc. is under pressure to deliver in the future as it has done in the past. Being the market leader and taking non-traditional advertisement strategies, Apple Inc. has to maintain the trend and beat competitor challenges; this is where the research finds relevance. It is crucial to recognize the importance of this work to Apple Inc., which has been a major player in shaping how advertisement is viewed in the most definitive developments in the demesne of technology and the smartphone industry as a whole. The researcher is optimistic that the methodological components of the research outlined in the consequent sections are both useful to Apple Inc. and a significant addition to the scholarly work on the subject of advertisement and the impact of such a process on consumer behavior.

Chapter 2: Literature Review Design and Methodology

            Before getting on the search for literature, the researcher acknowledges that literature review is a research methodology in itself (cite). With the complexity of the research focus, the researcher opted for a scoping literature review which involves gathering a large body of evidence on the research topic and analyzing the literature while organizing the same into harmonious facts and a qualitative study. The scoping literature review was guided by the research question through gathering sources from several areas of specialty, outstandingly, the nature of advertisement, consumer behavior, advertising history and the changing landscape of advertisement.

Inclusion and Exclusion Criteria

            The methods used to identify and gather literature for purposes of review should be guided by both effective inclusion and exclusion to create a uniform database of resources that delivers reliable data for valid findings and discussions. This study will be moderated by the following inclusion and exclusion criteria.

Inclusion Criteria	Exclusion Criteria
Resources must have been published within the last 10 years (From 2010 onwards).	Resources older than 10 years (Published before 2010).
Journal articles included in the research must be peer reviewed.	Journals which are not peer reviewed are excluded.
Book resources must focus on advertising and consumer behavior.	Book resources which have a narrow focus i.e. specific to certain business or nation.
Resources must have been published in the English language.	Resources published in other languages.
Resources must be full text	Resources which are not full text excluded.
	Nondescript literature and all other resources which do not meet the inclusion criteria

Table 1: Table showing inclusion/exclusion methodology

106 Journals Accessed on Various Databases

31 Journals Removed For Being Outdated

Further 20 Articles Removed for Irrelevance & Being Shallow

Fig 1. Summary Flow chart For Inclusion & exclusion Criteria

Literature Review

Definitions and Types of Advertising

Advertising is a paid form of marketing communication where the audience is encouraged to make purchase decisions about a product while delivering information about the commodity. Arsham & Dianich submit that studies in consumer behavior perceive advertising with the presumption that advertising changes the sales by shifting the taste and preference of consumers (Arsham & Dianich, 1988). Tellingly, advertising as a field has developed to become a central tool to business growth and marketing. Advertising contributes to the creation of brands and appeal to the market where people in the society prefer to use branded products to show off their status symbol (Malik et al., 2013).

The company selling the product sponsors the commodity to deliver visibility by the target market through using the various available media avenues such as television, magazines and newspapers, radio ad segments, outdoor ad tools, influencers, company websites among others (Ahment 7 Ashfaq, 2013). Such action answers the market need and preference by customers to use branded products and preferably well-known or adored brands (Malik et al., 2013). 

Different businesses have had to change their advertisement strategies to meet market challenges and by-pass them to achieve the business objectives. Aaker & Day argue that adverts have most direct and discernable effect on cognitions, a lesser effect on attitudes, and influences behavior primarily through its impact on cognitions and attitudes (Aaker & Day, 1978, 281). Counter arguments in consumer behavior and social psychology propose that individuals might not be willing to effortlessly evaluate message arguments and product attributes from adverts (Haugtvedt, Petty & Cacioppo, 1992). In this regard, the use of advertisement as a marketing tool can significantly change the attitudes of people towards the brand. The authors suggest that advertisement can be used to create market for new commodities through the ad impact on cognition. Advertisement was limited in the past to the traditional media such as television or radio, outdoor tools such as billboards and posters, and magazines or newspapers.

The current times offer many advertising avenues with many business looking to use developed digital tools to market their product. Influencers offer cheaper solutions compared to traditional media. However, while the dollar amounts paid is modest compared to TV campaigns, the market size such influencers are able to reach is tiny (Smith, 2017). It is true that TV still holds a huge chunk of the advertising market. Weiderhold notes that TV is a major communications platform for marketers with a representation of 41% market share across the globe by 2011, and an increment from 38% in 2001, when Internet advertising was starting (Weiderhold, 2012). Besides social media advertisement, product placement as an advertisement tool is a worthy challenger to the traditional advertisement channels and offers less defies such advert skipping or ad blindness that could be experienced with traditional advertisement.

Central to advertisement campaigns is the need to impact consumer behavior and influence purchase decisions. Jiang & Ma agree that effectiveness of the advertisement depends on the ability to adjust to the changing market landscape and is crucial to attracting or pushing away the consumer (Jiang & Ma, 2018).Also, a secondary factor responsible for the influence on consumer behavior is people’s experience with the brand after the deciding to consume the product.

Consumer experience has the ability to strengthen or weaken the impact of the advert. While impact of adverts to consumers have been viewed from the advertiser’s view, the more critical perspective is the view of how consumers navigate the huge amount of information with some of the data presenting conflicting ideas (Faber, Lee & Nan, 2004). Advertising is important not only to the extent of directing customer attention towards the brand with the intention to motivate the final purchase decision, but also to effectively communicate and create perception about the product.

Traditional Advertising

Traditional advertising as mentioned above uses the traditional channels or media to convey the marketing communication message. Traditional media include television and radio commercials, magazines and newspapers and outdoor media such as billboards. Such avenues of advertising offer their advantages and disadvantages which include;

Advantages

• The continual support of the traditional advertisement channels such as television adverts by different business speaks to the effectiveness and reliability of the media channels to convey marketing messages to the audience.
• The widespread availability of television and radio in households provides businesses with opportunity to reach a huge audience from the households with access to television and radio. Waheed & Yung suggest that traditional media such as billboards capture higher attention of the target audience (Waheed & Yung, 2017).
• Television combines both sight and sound which effectively communicates the marketing message to the audience through both audio and visual information.
• Traditional forms of advertising such as outdoor marketing campaigns such as billboards can deliver message to specific audience through placing the bill board in the area which the business intends to target clients from hence narrowing the advertising function.
• Outdoor marketing is easy and efficiency as the only requirement is proper installation in a vibrant visibility area for maximizing exposure.
• Outdoor marketing and some form of traditional advertisement due to modern competitive options have become cheaper options and can potentially lower the marketing budget for organizations.

Disadvantages

• Traditional advertisement offers limited messaging space. Billboards are limited in terms of the amount of information that could be placed on the billboards. Television and provide limited time for business to push their message.
• The costs of launching advertising on television or radio are considerably high when compared to other modern advertisement platforms such as social media adverts.
• It is impossible to measure the impact of the advertisement message from the traditional advertisement media as to the extent of the influence on consumers.
• Traditional advertising such as magazines limits the business ability to change the message directed to the market as such messages are drafted early as the magazine or newspaper requires lead time.

Modern Advertising:

Modern advertising involves the use of digital media to communicate marketing messages and the most common include display adverts, social media adverts, product placement and event marketing. While modern advertising involves more than this and has modern technology used in traditional adverting as part of the ad media, the thin line between modern and traditional advertising is centered on the concept of modern advertising being more customer oriented than conventional advertising. Modern advertising also encourages the use of celebrity endorsements and influencers as part of the advertising tools to drive interest

Advantages

• Modern advertising such as product placement circumvents the challenges that traditional communication channels including television and newspapers face especially ad blindness because of the subtle communication strategy in such ads.
• Celebrity endorsement attract users to the product by virtue of association such that the audience will be pulled to the product because their favorite celebrity is using the same commodity. Celebrities display as sense of class, lifestyle and status hence endorsing a product will associate the product with such a lifestyle and class. People looking to have the same lifestyle or class will be motivated to purchase the product to be perceived as part of such lifestyle.
• Websites offer information on the product while promoting the product from a unique selling point through information displayed on the sellers website. Unlike newspapers and magazines, information can easily be updated or changed to the desired message through simple edits.
• These modern ads avenues enhance the perception of a product and can create a loyal following from the enhanced perception about the brand or product.

Disadvantages

• Advertising is known to promote consumerism or unnecessary consumption.
• Adverts can be deceptive to the point of selling products above their value which leads to customers paying exorbitant prices for commodities under the payment.
• Adverts which require product placement or celebrity endorsement may significantly raise the prices of the product hence transferring such costs to the final buyer.

Defining Consumer Behavior & Types of Consumer Behavior

            Consumer behavior is defined as the understanding of the activities associated the purchasing especially with the concerning the emotional, mental and behavioral responses of consumers towards goods and services. The concept further goes to question how groups or individuals select products, use and dispose such goods and services while meeting their needs.

The study of consumer behavior seeks to understand what motivates the actions of consumers while interacting with goods and services in the market place together with the causal motivation for the actions the consumers take. One study suggests that once people share situational similarities with reference groups, they are more likely to conform to that group’s norms and such explains why product placement and celebrity endorsements work in advertising (Ryoo, Hyun & Sung, 2017).

Martin and Morich acknowledge Howard’s and Sheth’s Theory of Buyer Behavior that proposed buyers make rational decisions bound within the limits of their cognitive and learning capacities while being limited by information that such consumers are exposed to (Martin & Morich, 2011). Such a perspective fails to explain the impulsive buying behavior where customers buy products without

Martin & Morich (2011) further note that recent research into consumer behavior supports contrary opinions where human behavior is thought to be a result of unconscious mental processes as opposed to cognitive motivations as proposed in Theory of Buyer Behavior. According to Lamb, the consumer decision making process is complex and involves various steps that go beyond buying and consuming the product. The author’s suggest that when buying products, consumers will follow the consumer decision-making process: (ii) need recognition, (ii) information search, (iii) evaluation of alternatives, (iv) purchase, and finally (v) post-purchase behavior (Lamb et al, 2010).

Recent research and scholarly material supports the perspective that consumers are likely to make purchasing decisions that are informed from their previous experience with the same products. Positive experience with products will lead to potential return clients while a negative experience will result in dissonance where unsatisfied customers move on to other competitive products after being disappointed by the first commodity.

Consumers display different and complex behavior when searching for products, evaluating purchasing options, when using and disposing the products and the post consumption behavior with the expectancy of having their services satisfied. Tellingly, the argument that people recognize their needs and are motivated by such needs to find ways to satisfy them is logical. The responsible of marketing departments in organizations is to match the needs of the consumers and meet them as they search to satisfy their needs.

Consumers are affected by both personal and psychological factors when making purchasing decisions. Personal factors can include the lifestyle of an individual which will orient people in the same social class, subculture or occupation to express their interests, opinions and demographics according to their lifestyle (Kotler & Keller, 2016).

Psychological factors that impact people’s buying behavior are “motivation, the perception, the learning, and the belief and attitudes” (Kotler & Keller, 2016). The authors further describe motivation as the need that is sufficiently pressing to the consumer to push the person to seek to satisfy the need. Motivating the consumer is central to the advertisement strategy. Perception is about how people interpret information and learning is the changing behavior related to experience. Kotler & Keller agree that learning is a vital aspect of consumer behavior and occurs through interaction with other people who have consumed the company’s product. As a result, the interaction “drives, stimuli, cues, responses and reinforcement” (Kottler & Keller, 2016, p.260).

Need Recognition

Information Search

Evaluation of alternatives

Purchase Intention

Attitudes of Others

Purchase Decision

Unexpected Situational Factors

Post Purchase Behavior

Fig 2: Consumer Behavior Flow Chart by Kottler & Keller (2016)

            With regards to the above highlighted buying process, there are still different types of buying behavior. Mainly, consumers are either highly involved buyers or show low involvement. The significant difference between the two is that buyers highly involved in the buying process show complex buying behavior and perceive significant differences between brands while low involvement buyers have a tendency to seek variety of commodities. Highly involved buyers tend to seek reducing post consumption dissonance hence stick to few brands and lowly involved buyers form habits when buying such that a purchase decision will lead to habitual purchase (Kottler & Keller, 2016). Advertising seeks to provide evidence to the highly involved buyer to motivate the buying decision.

Chapter 3: Research Methodology

Chapter 4: Data Presentation and Analysis

Chapter 5: Conclusions and Discussion

Limitations and Recommendations

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Analysis of Human Behavior in Organizations: Case of Blue Group.
Name of Student
Institutional Affiliation

Analysis of Human Behavior in Organizations: Case of Blue Group.
Human behavior in an organization immensely contributes to the overall performance of the company. For effective accomplishment of a company’s goals, it is prudent for the company’s employees to regularly meet and strategies on the best way to meet the set objectives. For the frequent organization of an organization’s meeting, integration of technology is ineluctable. Organizational behavior can be attributed to the study and use of acquired knowledge on how people act in a given organization. The key components of organizational behavior are the workforce, the structure, the technology implored and the external atmosphere that houses the organizational operations (Beer, 2017). In a bid for a workforce to join and work towards a common goal, the embodiment of a well-defined structure is ineluctable. Furthermore, different technological innovations have been adopted to see the successful completion of set objectives.
Characteristics of organizational behavior entail the following;

a) It presents a scientific approach to the relationship between cause and effect. This allows the formulation of problems within a framework of dependent and independent variables (Will & Mueller, 2019).
b) It encompasses a comprehensive and broad perspective. It allows analysis of behavior free from biasness (Schwartz, 2013).
c) It is oriented to change thus emphasizes the need for transition in human behavior as technology evolves throughout the sector.
d) It is shifting on performance based orientation.
e) Lastly it encompasses a distinctive humanist purpose which is detailed in its push for productivity, growth, development of oneself and focus on the quality of life (Beer, 2017).
Methodological Options for an Integrated Perspective
In considering the laws formulated in the ancient times concerning organization it is evident that the more an organization divides work in respect to skills the high it records the production results (Soltani et al., 2018). Consequently, an increased production is attributed to increased level of satisfaction at working level of an employee. Embodiment of bureaucracy in an industrial economy, is an efficient organizational adventure (Soltani et al., 2018). However, organization on peer state is also considered superior in an industrial economy. The error of the ancestors of organization theory was one of universalism. Their discoveries about the advantages of specialization, the relevance of workers’ preferences, and the coordination properties of hierarchy or peer groups were in good part valid, and, for those parts, were in fact resurrected in later models and are all still in use (Soltani et al., 2018). But the specification of the conditions under which those laws and properties are valid were at best very weak or absent in those classics. For quite a long time, and sometimes even now, then, what were hypotheses valid under different circumstances were treated as irreconcilable paradigms (Schwartz, 2013).
This error of universalism was denounced in organization studies, especially in the 1960s and 1970s, by what is known as ‘contingency theory’ of organization trying to specify what are the best forms of organizing given what types of technology are used, what tasks are performed, and what types of environmental uncertainties and interdependencies are faced (Schwartz, 2013). But this criticism was either not deep enough, or partially flawed, or not listened to enough, or all these things together, because the temptation to announce the discovery of unconditioned best ways of organizing keeps reappearing (Hofeditz et al., 2015). The criticism leveled at the possibility of formulating valid universal laws did not go far enough. Contingency theories ended by substituting the idea that “one best way of organizing” can be identified in general, with the idea that one best way of organizing can be identified in correspondence to each among a few different configurations of environmental and technological variables (Soltani et al., 2018). Bounded rationality theory provided the cognitive foundations for the development of a relatively autonomous organizational and behavioral science. However, it has ended by sharpening unnecessary divisions with its contrast between “absolute” and “bounded” rationality (Soltani et al., 2018).
There was also the acknowledgment of some more epistemic problems that echoed and in some cases anticipated other contributions on the nature of rationality in general and economic rationality in particular: the recognition of the intrinsic fallibility of human judgments and knowledge, of the models of the world that decision-makers are acting upon of the unavoidable imperfection in knowledge codification and transmission of the logical necessity of “decision premises” and “background knowledge” considered “out of discussion” providing a framework and a language for starting any decision process. These are sources of complexity and difficulties in knowing rather than in calculating. Subsequent perspectives have often paid attention only to partial aspects of bounded rationality (Hofeditz et al., 2015).
In many cases, important and possibly complementary perspectives on organization and economic behavior ‘do not talk’ to each other and generate incomparable predictions because they talk different languages: the descriptive language of how things are (descriptive laws), or the prescriptive language of how things should be if they are to produce certain consequences (prescriptive laws) (Schwartz, 2013). Some studies argue that they do not describe how decisions are made, they prescribe how they should be made in order to achieve superior results. However, it is always possible to reformulate prescriptive (and even normative) propositions – provided that they have an empirical basis – in descriptive propositions, in the form: if x is a necessary and/or sufficient cause of y, if one wishes to observe y, then it is necessary and/or sufficient to observe x (Schwartz, 2013). On the other hand, many regularities expressed in a descriptive language in organizational studies – such as “system size is correlated to decentralization” – are in fact valid only under some conditions of effectiveness (Beer, 2017). Hence they can be translated into prescriptive statements, such as “decentralize in large systems to improve performance.”
The lack of translation between descriptive and prescriptive models has merged with a controversy about the content of the “objectives” pursued by economic actors to generate another and possibly the most wrongly defined conflict among organizational perspectives – the contrast between “power” and “efficiency” explanations of organization (Will & Mueller, 2019). Efficiency is the generation of valuable outcomes through the use of the minimum possible amount of resources (Soltani et al., 2018). Encompassing the two components of benefits and costs, efficiency can be augmented not only by reducing costs, but also, and often more easily and productively, by creating more value. In practice this is quite important, as it may make the difference between, say, cutting personnel in order to be more efficient in one production or making an alliance to open a new line of production; or between accepting the first satisfactory partner for forming an alliance, for reducing search and negotiation costs, or investing more resources for finding a partnership that creates more surplus (Soltani et al., 2018). In fact, the value-increasing component of efficiency is commonly distinguished by the term effectiveness (capacity to reach valued outcomes).
In addition, efficiency is ill-defined unless the subjects bearing benefits and costs are defined and the time horizon is defined. Short- and long-term efficiency are almost proverbially conflicting criteria. When there are many subjects, efficient solutions are all those (and usually they are more than one) with respect to which no improvement for one or more party is possible without subtracting something from other parties (Pareto-efficiency) (Schwartz, 2013).
Furthermore, efficiency criteria can be applied in a static way (for example, in terms of comparative costs, it is more efficient to make rather than to buy a component) or in a dynamic way (for example, the marginal costs of adding one more item to internal production may be higher than the marginal costs of adding a procurement relation). Therefore, in the first place, different organizational solutions to the same problem can be explained by different efficiency criteria (Hofeditz et al., 2015).
Power is an even more multifaceted concept. As used in organization studies, it has been used in at least the following meanings, with quite different implications. Power has been used as a synonym for dominance: the reduction of the freedom of action and of the resources of other actors in order to make them dependent on one’s own will and redistribute resources to one’s own advantage (Schwartz, 2013). In this sense, a power criterion does make a difference with respect to efficiency and fairness criteria. Supposing that there is no incentive to impose a solution that can be improved both for oneself and for others, still one party (typically because it is much less substitutable than others) may be able to impose an arrangement in which it captures all the surplus created by cooperation or exchange and gives others their minimum acceptable reward rather than their fair share. Lastly, part of the confusion on the issue of power and efficiency stems from a lack of perception of the difference between the motives leading to an action (its “teleological explanation”) and the properties that this action has (its “functionalist explanation”) (Hofeditz et al., 2015).
The issue of natural selection has recently received increasing attention in organization
studies not only because of the growing influence of economic models in the field, but also because of the development of an influential research program in organizational sociology applying the concepts and tools of biological. In their first proposal of the new approach, studies have insightfully and understandably contrasted a change process based on natural selection with one based on learning, arguing that organization studies overrated the importance of the latter and neglected the former. In the first case “it is the environment which optimizes” (the firm chooses an organization form and the environment “chooses” a state which may be favorable or not), while in the second case individual firms change their internal structure to adapt to a changing environment (Soltani et al., 2018). Initially, then, this was a methodological distinction between processes of variation and selection of organizational solutions occurring at different levels – within a single actor (a firm in the case) through competition among alternative solutions, or among actors through competition among subjects “incorporating” different solutions (Schwartz, 2013). This was the origin of the hypothesis of “structural inertia” at the level of individual subjects: in order to see the effects of natural selection, let us “assume” that organization structures and behaviors, once adopted, cannot be further adapted by an actor but are exposed to competition with other choices.
In subsequent developments and debates, however, these “assumptions,” that were
and should have remained methodological conventions for isolating the effects of natural selection from those of learning, became interpreted as substantive predictions about whether organizational structures and behaviors are in fact inert or not, as assumptions on the “nature” of organization in this respect, thereby causing another mistitled division in organization studies. In fact, not only do both individual learning and natural selection processes obviously exist in reality, but, more importantly, they interplay rather than being mutually exclusive, so that one cannot be well understood without the other in social systems (Sarmoen et al., 2019).
Natural selection needs variation in structures and behaviors, but is fairly indifferent toward the origins of these organizational variations (inertia, random trials, intelligent adaptation, etc.) (Sarmoen et al., 2019) Furthermore, if economic actors, firms in particular, were permanently marked by an organizational “blueprint” from their birth to their death (like biological individuals), the rate of change and evolution would be as slow as in the evolution of natural species. Such a strict biological analogy would lead one to underestimate the rate of change and the importance and effect of natural selection itself on social constructs. In fact, conversely, competition and the possibility of natural selection are fundamental incentives for learning and adaptation, precisely because they are a “credible threat” but not a certain sanction (Hofeditz et al., 2015).
Adam Smith long ago and vividly described the advantages of the division of labor among different actors, or their specialization. The phenomenon documented by Smith is that of the spectacular increase in productivity that one can obtain through the specialization of workers in more and more focused activities to the point where they are no longer technically divisible (Schwartz, 2013). The great motor of economies of specialization is learning by deepening competence. The focus on an activity based on a single technique and its repetition trains the worker to perform that technique better. One discovers all the “tricks of the trade” building a repertoire of effective and efficient work procedures that permit one to solve production problems in order to obtain the best results in the shortest time without spending further time on analysis and decision-making. But there is more. The processes of discovery and growth of knowledge are never limited. To that extent, learning may sustain technical improvement and economies of experience over time indefinitely.
The complexity of the competences required in the activities reinforce this effect. The more difficult activities are, the longer the learning cycle required to master them, the greater the importance of specialization and experience. Where activities are very difficult, it is unlikely that a single person, a group of people, or even a firm, who succeed in mastering that set will be capable of performing equally well in another set of activities. A high division of labor and specialization, therefore, does not necessarily imply the “deskilling” and job-impoverishment with which it has been associated in the so-called “Fordist” or “Taylorist” applications of specialization in mass production industries. Highly specialized and professionalized forms of organization of work are common in modern economies (Beer, 2017).
The economies generated by the division of labor do not derive exclusively from the process of learning relevant techniques, but also from the learning and the development of cultural traits, cognitive, and emotional orientations that sustain performance in that activity (Hofeditz et al., 2015). For example, in a firm, the division of labor between those who produce and those who sell is not only a function of the technical differences that characterize the two types of activity. The production activities usually require and generate an allocation of attention, interest, and even a passion for the details, for the data, for ingenious and optimal solutions. Production activities also require and generate an orientation to short-term results and an adverse attitude toward risk. In contrast, sales activities usually require and generate strong orientation toward people and relationships, tolerance and acceptance of different mentalities and a plurality of solutions, an orientation toward medium-term results, less risk-averse attitudes and the capacity to confront and manage uncertainty. These specialized orientations are efficient in the performance of different work activities, and once formed in a particular person, they can produce diseconomies of variety. Although a variety of different techniques can be learned by one individual, it is increasingly difficult for one individual to acquire more than one mentality.
Economies of specialization are not generated exclusively from the division of labor and the focus on a technique by human resources, but also thanks to the specialization of technological resources. Machines, as well as humans, can be specialized. We need only think of the productivity gains caused by the change from universal tools (such as the hammer) to machines dedicated to a particular class of operations (such as the lathe), and then to machines specialized for only one type of transformation process and one output (such as an automatic assembly line) (Sarmoen et al., 2019).
For both human and technical resources, the great limit to specialization is the lack of flexibility, i.e. the inability to adapt to changing needs and demand. Flexibility implies, in fact, the opposite of specialization: generalism, the redundancy of competence with respect to the activity currently being performed, and the polyvalence of resources. A specialized economic actor is an actor exposed to risk; he “bets” on an activity and invest in resources that limit his capacity to become reconverted. He or she will win the bet only if the state of the future world remains favourable to the activities that can be performed with those resources – that is, if other actors demand those activities. As a consequence, even if there are economies of specialization in an activity, the opportunity to realize them and the incentives for actors to specialize in them depend also on other factors, such as the uncertainty of the demand for that type of activity. The advantages of specialization will be actually captured only if we can see a stable demand for that type of activity, or at least a demand that is cyclically and frequently favourable (Schwartz, 2013). Finally, the mere presence of economies of specialization should not automatically lead one to adopt an organization form based on a massive division of labor, for another reason too – the effect of other key variables on the degree of and type of division of labor that is effective and efficient, among which are the interdependences among activities (which is often the most important rival variable). The more activities are specialized and the more they are interdependent, the more they need to be coordinated.
Rationality can assume different configurations that, in economic behavior, materialize in different decision processes or strategies. These decision strategies are formulated here in a way conducive to comparative evaluation according to three criteria:
• to what extent are they able to link actions – and the results those actions are expected to produce – to the preferences and objectives of decision-makers (effectiveness)
• to what extent do they economize on the scarce resource of cognitive capacity and effort (efficiency)
• To what extent are they able to resolve conflicts between different actors with different objectives using that strategy (conflict resolution capacity) (Schwartz, 2013).
The main decision-making models that have been identified in economics, organization, and management can be described as particular, salient, and effective combinations or configurations of rules and procedures for defining and modifying the fundamental decision inputs: procedures for defining objectives, for generating and evaluating alternatives, and for learning from experience. In other words, one decision model or strategy differs from another if it is characterized by a different approach to any of these fundamental cognitive activities. The initial information conditions that make these diverse approaches or strategies applicable can be and will be specified (Schwartz, 2013).
A second type of motivation process can be retraced to the general characteristics of decision-making based on aspiration levels and acceptability judgments. Instead of taking into account utility functions to be maximized, actors can allocate effort and competence according to targets and goals to be reached. Hence, the informational requirements of this strategy of effort allocation are less ambitious than those of an expectancy based strategy. The core question about motivation then becomes: Are performance levels related to the type of goals actors formulate? Originally, March and Simon formulated this problem as one of “optimal tension”: low aspiration levels reduce search and lead to accepting low results; very high aspiration levels lead to lower success probability estimates, so that above certain levels action is inhibited (Schwartz, 2013).
Lastly, the process through which goals are set is obviously important and has been much studied. The results, however, are less obvious and clear than one might expect. The relationship between actors’ performance and their participation in goal-setting processes is very complicated. The ties connecting the specificity and the difficulty of the objectives with the performance described above are valid both when the actor autonomously sets personal objectives, and when the actor accepts objectives set by others (Soltani et al., 2018). Participation generates two contrasting effects: on the one hand, self-set objectives may not be as high as those which, in equal circumstances, would be set by others (a self-serving bias); on the other hand, the self-determination may solicit stronger conviction and dedication to goals (commitment) (Schwartz, 2013). But it has also been demonstrated that high levels of commitment are also obtainable when the objectives assigned by others are convincingly explained and understood and are connected to interesting rewards, and regular feedback is provided on the progress of the performance toward the objective (Beer, 2017). Participation is fundamental, however, when the performers themselves possess the relevant knowledge for formulating valid and accurate hypotheses on attainable objectives – i.e. “participating in goal setting is necessary for cognitive reasons and not motivational ones”.
Reinforcement theory, as applied to motivation, maintains that when consequences are attributed to one’s own actions and are perceived as positive, the probability that those actions will be repeated increases; whereas the perception of negative consequences of one’s own actions diminishes this probability. Reinforcements can be direct (rewards or punishments connected to actions) or indirect (abstention or absence of rewards and punishments).
Hence, the model considers four typical situations, called positive reinforcement, negative reinforcement, punishment, and extinction. Applying reinforcement theory to motivation has contributed notably to explaining apparently irrational behavior and developing
“positive-reinforcement programs” oriented toward correcting such behaviors and improving the relational climate. In fact, one of the characteristics of reinforcement processes is that of regulating (often inadvertently) behaviors that are given little explicit attention and analysis, such as those requiring quick interactions: interpersonal relationships, aspects of work that have not (yet) been analyzed because they have never constituted a problem, and habitual actions. The fact that these processes take place automatically does not, however, mean that they have consequences of little significance, whether in terms of the quality of inter- personal relationships, or in terms of direct impact on economic results (Soltani et al., 2018).
Adoption of virtual team is a new trend that is emerging owing to the current looming pandemic of coronavirus. In business organization, most trends are scrutinized before their implementation to assess the reliability and the consistence in service delivery.
Advantages of Virtual team integration
One of the advantages of virtual team integration is the ability to save on cost. The embodiment of this technology allows businesses to save on cost and huge expenses such as rental office, utility bills, and executive travels. Most of the big companies outsource their operations to the low cost places. Thus decreasing the cost of production with less cost on raw materials, operational charges and reduced wages for the employees in the set geographical regions (Sarmoen et al., 2019).
Virtual teams also foster the leveraging of the worldwide talent. The organization uses this technology to sources for talents beyond their geographical jurisdiction. This allows the organization to amalgamate expertise and specialists that can complete a project effectively. Furthermore, it increases the sharing of ideas and innovations among the organization’s human capital, thus increasing knowledge base (Will & Mueller, 2019).
There is increase in profit as a result of high productivity. Virtual team experts usually prioritize the task that is at hand. It is the primary function of the virtual team to uphold the structure of the organization. The members do not engage in time consuming bureaucratic processes of decision making which enhances the profitability.
Reduced time to market.
Most virtual teams have members from different time zones. This means that different members can work on the same project for the whole twenty four hours. This results in shortened time of product development while increasing response time to the demands in both local and worldwide markets.
Newer Opportunities
At the larger perspective of the technology. Virtual team has created new employment opportunities across the world. This is even commendable for the less mobile experts that are resistant to relocate and adapt to the new geographical demand or physical needs. Candidates can deliver results through this technology without the physical presence (Will & Mueller, 2019).
Disadvantages of virtual teams
Cost of the technology
An effective virtual team base is supported by softwares that necessitate instant sharing of video calls, emails. There is still no one communication software that can deliver the whole package holistically. This makes it expensive to install and maintain multiple softwares.
Conflicts, reduced collaboration and trust.
The differences in culture of the team members from different continents in the world predisposes the system to frequent conflicts. For example when American employee points at a situational incidence in the company, a counterpart from the any south Asian country will consider it as impolite and disrespectful. This results in conflicts, mistrust and affects collaboration resulting in reduced productivity and profits (Will & Mueller, 2019).
Social Isolation
Most of the effective virtual team players are adversely impacted by the lack of interaction at personal level. All communication in the virtual space are oriented to project being offered. In the normal job market, our co-partners in an organization form the bigger part of an employees’ social life, this is not the situation in the virtual systems. Thus, the team players in virtual systems may face stress and eventually depression (Sarmoen et al., 2019).
Virtual team system is prominent following the coronavirus pandemic. Most organizations are adopting improved leadership and management in a bid to realize the positive outcomes of virtual teams and overcoming the negativity it is associated with. Hence it is prudent for Blue Group organization to adopt better leadership and management strategies while embracing the use of virtual system.

References
Beer, M. (2017). Developing strategic human resource theory and making a difference: An action science perspective. Human Resource Management Review. https://doi.org/10.1016/j.hrmr.2017.11.005
Hofeditz, M., Nienaber, A., Dysvik, A., & Schewe, G. (2015). “Want to” Versus “Have to”: Intrinsic and Extrinsic Motivators as Predictors of Compliance Behavior Intention. Human Resource Management, 56(1), 25-49. https://doi.org/10.1002/hrm.21774
Sarmoen, N., Khalid, H., Abd Rasid, S., A L Baskaran, S., & Basiruddin, R. (2019). Understanding Human Behaviour in Information Security Policy Compliance in a Malaysian Local Authority Organization. Business Management and Strategy, 10(2), 64. https://doi.org/10.5296/bms.v10i2.14909
Schwartz, M. (2013). Developing and sustaining an ethical corporate culture: The core elements. Business Horizons, 56(1), 39-50. https://doi.org/10.1016/j.bushor.2012.09.002
Soltani, Z., Zareie, B., Milani, F., & Navimipour, N. (2018). The impact of the customer relationship management on the organization performance. The Journal of High Technology Management Research, 29(2), 237-246. https://doi.org/10.1016/j.hitech.2018.10.001
Will, M., & Mueller, J. (2019). Chapter 7 Change Management: The Organization as a Micro–Macro System. Management for Scientists, 99-111. https://doi.org/10.1108/978-1-78769-203-920191007

        

   I have known Abishan Ash as a graphic designer and a co-founder of Startxperts. He is eighteen years old, born and raised in Batticaloa, Sirlanka. He is a second born in the family of four, father, mother and one sibling. He has a sister called Prya. He measures 59 Kilograms and 5.3 feet tall. His favourite food is rice and wet fried chicken. His favourite novel is 12 years a slave. .He does not spent much time watching as compared to his sister. During leisure time he enjoy swimming with his close friends in the nearby swimming pool. All his primary and elementary school education was pursued from Batticaloa. His college education was undertaken from three different colleges because of different courses he pursued. He joined University of Cambridge where he studied Graphic and design as a degree course. Later own he has undertaken an international relations course at the Good Shepherd College of International Studies. He recently completed a business course at the Eastern International College. He is a hardworking young entrepreneur who has decided to open up a company to help solve the issues experienced in the graphic design and branding areas. His company, the Startxperts designing company is the world’s largest independently -owned design studio. Their work encompasses graphics and identity, architecture and interiors, products and packaging, exhibitions and installations, websites and digital experiences, advertising and communications. Their 24 partners are all practicing designers, and whether they are working collaboratively or independently, they always do so in friendship. Their structure is unique. They are the only major design studio where the owners of the business are the creators of the work and serve as the primary contact for every client. This reflects their conviction that great design cannot happen without passion, intelligence and — above all personal commitment, and is demonstrated by a portfolio that spans five decades and all industries.

   As the co-founder and the manager of the Startxperts designing company. He has been working as a graphic designer for the past five years. He is knowledgeable with skills on operating various soft-wares that are applicable in designing sector. Under his leadership Startxperts Company is dedicated to seeing your project completed on time and at the same time meet your expectations. His charges are so flexible to accommodate all your projected budget. He guarantees top quality services and five start customer services even after the sales.

    His dedication for enhancing peace and cohesion among the youths has seen him undertake seminars in different categories all over the world. Early this year he attended a common wealth dialogue conference in London. In the conference, there was wide coverage of topics that concern the young generation and the society at large. He received simulation that made him recognize and stay motivated to counter extremism and violence in diverse ideological theories. His willingness to share the ideas gained over the stay at conference is adorable, he has consistently spearheaded community centred activities with his friends. Besides his designing skills and spearheading different community projects, Abishan has commendable writing skills. His flexibility and adaptability has seen him write different projects on varied topics and fields. He is truly a hardworking soul yarning for delivery of quality services. He can write almost on all topics as much as instructions are clearly stated. In the past he has written both journals and research papers that have been published in reputable databases. Apart from the scholarly articles he can write comical e-books and creative stories as well. He is well known for blog posts that he uploads on his website regularly.

   Over the years of exposure Abishan has not only accumulated good friends but also has changed their thinking perspective. He is a young man with admirable skills set and manners. He has oftenly been referred to as the light of the community. Due to his friendly nature he has created friends from all levels of life starting from those who are younger than him to those who are older than him. Abishan has been known in his local village as a humorous person who knows to embrace everybody. He cracks sensible jokes that depict in depth truth and love.

   He is a lover of football and more so a great fan of English premier league.  He is a die-hard fan of Manchester United. His best player is Martial. Besides football he loves music. He has a good taste in music. He loves gospel music and country music. Recently he was involved in singing competition that was held in a local church in Batticaloa. He emerged the best singer amongst peers of his age. He is currently learning piano and drums concurrently. Last week he assured the church that come next year he will representing the church in the regional levels as a pianist.

   His love for conservation of the environment has been appreciated by many. He involves his peers in initiatives like collecting plastic bags around the town to recycle or dispose them appropriately. This initiative has awarded him a public appreciation throughout the city. He is associated with a clean environment. Through his initiative Batticaloa has scaled up on the ladder of the cleanest city in the region. With instances of racism in Sirlanka he is spearheading the formation of an organization that will meet the youth of the nearby towns and talk to them against racism and other crime related activities.
He has embraced technological advancements by embracing social media. He has a Facebook page, instagram, twitter, snap chat, and whatsapp accounts. His love for technology has seen him also socialize through varied platforms and exchange ideas that help him improve his career and knowledge in line with his area of interest. He has been able to meet a number of clients through social media platforms. His social nature has made him get a good number of clients and consequently, he retains them for future associations.

Be yourself; Everyone else is already taken.

— Oscar Wilde.

This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

• Because it gives new readers context. What are you about? Why should they read your blog?
• Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

• Why are you blogging publicly, rather than keeping a personal journal?
• What topics do you think you’ll write about?
• Who would you love to connect with via your blog?
• If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.